According to our friends at LiveCrunch, the code name for the next Android OS will be “donut.”
I’m guessing that the guy who named it that is scratching his butt right now, daydreaming about a Duff beer.
But I suppose – considering the history of software code names – it’s better than Butt-Head Astronomer.
Reports have surfaced that Google is preparing to launch its own operating system known as Chrome OS. Those in the know are whispering that - similar to Bing being an acronym for “Because It’s Not Google” - the wags at Google named their OS “Chrome” as an acronym for “Can Having Reliable OS = Microsoft Execution?”
In a related story, Steve Ballmer has begun eating everything in sight. Calls from his sponsor at Overeaters Anonymous have gone unanswered, and Microsoft employees are keeping their hands and feet away from his ravenous maw.
The search engine wars are getting increasingly irritating. Now, Andy Beal’s Marketing Pilgrim blog is reporting that Flickr co-founder Catarina Fake is launching a new site on Monday that’s not a search engine, but rather a “hunch” engine called Hunch.
This follows on the heels of Bing, Microsoft’s new search decision engine and Wolfram|Alpha, the new search computational knowledge engine (so help me God).
If all of these new kids on the block expect to compete with Google – and they do, whether they admit to it or not – their potential users have to understand why they should use the new products INSTEAD of Google. And dressing it up with some highfalutin’ name will only confuse the users these companies hope to lure.
Personally, I don’t want a machine to make a “decision” for me, I want to “search” for Chinese restaurants, see what my choices are and make my own darned decision.
I don’t want to “search” for an auto mechanic and have a machine give me its “hunch” of what I’m really looking for. My Uncle used to have “hunches” about what women really wanted and he ended up in jail.
As a kicker, now get this…Hunch.com will require you to fill out a personality profile before you can get your search hunch results. So now I have to take a psychology test to find a synopsis for Adam Sandler’s latest movie?
I believe in keeping it simple (because I’m stupid). Mockaholic is a futile attempt at mocking the latest in the tech world. We fail miserably, but at least our objective is simple.
Maybe we should become more obtuse (See, Mom, I use my Word-Of-The-Day calendar) and call Mockaholic a “computational mocking engine.”
I like the sound of that.
-J
In another life, I was an ad guy. I lived, breathed and slept advertising. In short, I sucked and had no life.
But those dark days have prepared me for moments like this, when I see a big marketing mistake made by a big multinational corporation. And because I still suck and have no life, I have to mock it right away.
Last night, I saw the new commercial for Bing, the world’s latest Google-killer, courtesy of Uncle Bill at Microsoft. And all I can say is…
WTF?????!!!!!
Apple cut into Windows market share with simple, little commercials that explained why a Mac is superior to a PC. Microsoft responded with simple, little commercials that showed that a PC is cheaper than a Mac. And it worked for them!
So now that Microsoft is going up against Google, you would think they would offer a simple, little commercial that shows why Bing is a better search engine than Google, wouldn’t you?
But no!!! They have to produce this over-the-top, obtuse, nonsensical, way-too-long piece of crap commercial that tells you NOTHING about the product and which gives you no reason whatsoever to check the product out.
When the ad was over, Mrs. Mockaholic - a brilliant woman who had yet to hear of Microsoft’s new search engine - looked over at me and said, “Huh?” This commercial left her that confused.
They might as well have launched gerbils at a wall.
-J
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